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Euroopt concept


As the undisputed leader of the Belarusian grocery retail market, we aim to increase quality of life for people in Belarus by offering the best prices and a persified range of products.


Customer first

We always think about the benefits we can offer our customers. We want our customers to keep coming back to us, and constantly strive to make this happen.

Honesty and fairness

We are honest with our customers and partners. We fulfill our obligations, and take responsibility for our decisions.

110% commitment

In our work we use the latest technologies and knowledge. Our employees are self-confident professionals. We compete with our peers, not within the company.

Positive outlook

We are positive and approach challenges with energy and enthusiasm. In this way, we take care of our customers and of ourselves.